We use Google Tag Manager to manage Google Analytics and Google Ads measurement tags. These services may use cookies and similar technologies to measure website activity and advertising performance. We measure actions such as grooming-page visits, booking steps, submitted requests, bookings, and clicks on our business phone number. A phone-number click does not tell us whether a call was answered or an appointment was booked.
We use first-party browser storage to remember advertising campaign parameters and Google click identifiers (GCLID, GBRAID, or WBRAID), the public landing page, referring site, and initial visit time for a 30-day attribution period. This information can be saved with your request and booking so we can understand which advertising led to a service. Browser storage also helps prevent duplicate measurement events. Booking records follow the retention practices described below.
Our application measurement events do not include pet owner names, raw phone numbers, raw email addresses, or free-text booking details. Advertising identifiers remain linked to our internal records. This attribution feature does not automatically upload customer contact details or completed-service records to Google.
You can clear or block cookies and site storage in your browser. This may limit measurement and remembering where a visit came from. You can still contact us by phone. For information about Google's data practices, visit https://policies.google.com/technologies/partner-sites.